Every company needs to know how its website ranks on search engine results pages (SERPs). And to give you insights into how your site is performing, you’ll need the best SEO rank tracking software. It will open the door to how your keywords are working for you, shares your competitor’s keyword ranking, and suggests other search terms you could be using to optimize your site.
With the best SEO rank tracking software you’ll be able to strategize your keywords through analysis of how they’re influencing your SERP position, track your competitor’s keywords and see how you can manoeuvre your own position and keyword strategy accordingly, monitor your traffic, spot issues and underperforming pages allowing you to act on them swiftly.
But which are the best?
Let’s take a closer look at the standout SEO rank tracking software:
SE Ranking is one of the most popular SEO ranking software solutions for a reason. It’s a one-stop shop for all your SEO marketing needs. The service offers 100% accurate rank tracking in real-time across major search engines and allows you to refine your tracking to a specific country, region or city. SE Ranking can also audit your website and suggest SEO ranking improvements as well as monitor your backlinks.
Monthly Price: $23.40 - $113.40 + Free Trial
Trusted by a number of multinationals, 30% of whom are fortune 500 companies, SemRush is another popular SEO rank tracking software service provider. It’s won 21 international awards for having the best SEO software suite and has over 10 million users. It has a range of tools to suit local or national enterprises.
Monthly Price: Free – $449.95+
Ahrefs is a software developer that creates all kinds of SEO tools and educational marketing materials. It also provides a brilliant SEO rank tracking software service with all of the features you come to expect: linking building, keyword research, website audit, content research, mentions monitoring and many more.
Monthly Price: Free - $999+
Moz has SEO rank tracking tools that rival its competitors with a few extras thrown in. It offers ‘undercover’ competitive advantage tools so you can trade the edge with your rivals. It also highlights any mobile v desktop visibility glitches by including their mobile and desktop visibility checker to maximize your rank across all devices.
Monthly Price: $99 – $599
Google Search Console SEO rank tracker is presented entirely from its own point of view. All of the SEO rank tracking tools you get with the other service platforms except this one is entirely Google-orientated. As the biggest search engine, you may only be interested in how you perform in a Google search and where better to go than straight to the horse’s mouth.
Monthly Price: Free
While Accuranker has all the SEO rank tracking tools of its competitors, it also claims to be the fastest. This may be because it only offers a rank tracking service rather than the additional technical SEO tools that other services provide. Accuranker integrates well with business existing applications and it can analyse large data sets and offers options to adapt your own data through its segmentation and data cubing technology.
Monthly Price: $129 - $2,409.00
When it comes to SEO rank tracking, Zutrix is an excellent choice for businesses of all sizes. This comprehensive tool offers users real-time keyword rankings and detailed analytics to help improve website performance. Zutrix has helped over 2K+ SEO Professionals, Agencies and Individual Marketers recover and increase the traffic of more than 25.000 sites.
Monthly Price: $9 - $54
Another solid rank-tracking tool is Pro Rank Tracker. It is a powerful and reliable software solution for SEO professionals and website owners alike. Trusted by over 60,000 SEOs, SEMs and website owners key features include detailed ranking reports, keyword research tools, customizable dashboards, mobile app support and more. Plus, on top of Google, you can monitor Bing, Youtube, Amazon and Yahoo rankings all in a single platform.
Monthly Price: $0 - $180+
With AgencyAnalytics you get access to comprehensive data analysis tools, keyword rankings monitoring, competitor analysis, backlink tracking and more - all in one easy-to-use platform. Thanks to automated reporting and tracking, you can quickly see exactly how your SEO efforts are performing and make adjustments as needed. Furthermore, AgencyAnalytics also offers powerful integrations with popular services like Google Analytics, Shopify, Twitter and LinkedIn to help provide you with even more visibility into the success of your marketing campaigns.
Monthly Price: Rank tracking is $50 with a base plan also required to activate from $12 - $18+
A self-proclaimed growth hacking tool for marketers, SERP stat lives up to this allowing you to analyze competitors, create content, collect keywords, check backlinks, carry out an audit, keyword clustering and daily rank tracking. Serpstat stands out from other tools on our list due to its interactive dashboard featuring visually-appealing graphs, charts and reports for an insightful overview of your data. With just a few clicks, you can access even more information about each element.
Monthly Price: $69 - $499+
SE Ranking consistently performs best in peer reviews and in articles by software specialists. It seems that the software is the most inclusive for all types of enterprises. Users particularly like the power of its rank tracking tool alongside other factors such as its affordability and flexible pricing plans. Its Keyword position checker monitors ranking across major search engines such as Google, Yahoo, Bing, and includes YouTube, too.
Some features that users love are SE Ranking’s ability to rank your site alongside 20 competitors as well as its ability to track videos, rich results, map results and ad positions. It’s great for agencies, too, as it lets your clients access their ranking through your domain and you can manage this by offering different privileges.
Like all things related to your business, you need to be able to measure your results. The same goes for the results that show how well your website can be found. In other words, where your website shows up on search engine pages.
If you run a campaign you’ll want to consider your SEO strategy before your launch and then track how well it performs after the launch. This way, you can manage the metrics as your campaign runs and it will inform future SEO strategies for future launches. The same strategy applies to the day-to-day performance of your website.
It’s always a good idea to start with your success factors. What SEO goals does your enterprise want to achieve? Any performance indicator can be determined by your company's success factors or how well you do in comparison to your competitors. It’s the same with SEO performance.
Primarily though, you’re in the business of making your company the best it can be so you need to set out an SEO performance strategy that includes: organic traffic, search rankings, and search visibility. You can then monitor your performance against your SEO goals.
Keyword rankings in rank tracking software can change quite frequently. This is due to the dynamic nature of search engine algorithms, which are updated and refined regularly. Changes can occur daily or even multiple times a day depending on the competition for a specific keyword, the relevance of your content, and updates to search engine algorithms.
There are numerous factors behind the fluctuation of keyword rankings even when using the best rank tracking software. These include search engine algorithm updates, changes to your website's content, the actions of your competitors, and even the behavior of users. These changes are normal and highlight the importance of consistently optimizing and updating your SEO strategy to ensure your site maintains its rankings.
Yes, ranking positions can depend on location. This is particularly relevant for businesses focusing on local SEO. Search engines take into account the searcher's location to provide the most relevant results. Rank tracking software should have the ability to track rankings based on specific geographic locations to ensure accuracy in data and to provide valuable insights for local SEO strategies.
There are free tools available online to check your keyword rankings such as Google Search Console. However, for more comprehensive and accurate data, premium rank tracking software, like the ones mentioned above, are often more beneficial. Most of these tools offer free trials or freemium versions to allow users to understand their functionality and benefits before making a purchase.
When looking for the best keyword tracking tool, consider factors like accuracy, frequency of updates, ease of use, and additional features like competitor analysis and local SEO tracking. The tool should also provide comprehensive reports and actionable insights to help improve your SEO strategies. It is also important to consider the pricing, customer service, and reviews of the tool before making a decision. Remember, the best rank tracking software will align with your unique needs and budget.
Disclosure: Some of the links provided in this blog are affiliate links. We will be paid a commission if you use this link to make a purchase (we only use these for the software we use personally, so rest assured it's really good tech, we promise!).