Are you tired of manually formatting your keywords into phrase or exact match for your Google Ads campaigns? Soone Agency has the solution with our keyword match type tool.
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A keyword match type is a setting that determines how closely a search query must match a keyword in order for an ad to be triggered. There are three main types of match types: exact match, phrase match, and broad match. Check out our ultimate guide to keyword match types to find out more.
Using the right match type for your keywords is important because it can affect the performance of your ad campaign and quality score. If you use broad match when you should be using exact match, for example, your ad may show up for irrelevant searches, resulting in a lower click-through rate and wasted ad spend. On the other hand, if you use exact match when you should be using broad match, your ad may not show up for relevant searches, resulting in missed opportunities to reach your target audience. Learn more here on how to choose the right keyword match type for your campaign.
Broad match allows for the most variation in search queries triggering your ad. For example, if your keyword is "shoes," your ad could show up for searches like "sneakers" or "running shoes." Phrase match requires the search query to include the keyword as a phrase. Using the same example, if your keyword is "shoes," your ad could show up for searches like "men's shoes" or "women's shoes," but not for "shoe store." Exact match requires an exact match between the keyword and the search query. Using the same example, your ad would only show up for searches that include the exact keyword "shoes."
Determining which match type to use for your keywords depends on your campaign goals and the specific keywords you are targeting. Generally, exact match is best for highly specific keywords that you want to target very precisely, while broad match is better for more general keywords that you want to reach a broader audience. Phrase match falls somewhere in between. You should also consider factors such as the search volume for each keyword and the level of competition for those keywords when deciding which match type to use. Check out our advanced techniques for using keyword match types here to level up your campaigns.
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