Google Search Ads show your business at the top of the Google search engine results page (SERP). But there’s a little more to it than just setting up a campaign and letting it run, ongoing optimisation from an expert is crucial to see success.
By targeting the right commercial-intent keywords and developing a tailored search advertising strategy for your business you really can be in the right place at the right time across Google Search and Google Maps. These ads are used to drive high-quality website traffic, increase phone calls to your business, generate sales, or increase customer visits to your store.
Google Display Ads are a multimedia banner ad format that can be used to generate traffic to your website, increase brand awareness and obtain leads. These ads appear across the 'Google Display Network' which is a collection of more than 2 million websites, videos and apps.
The Google Display Network reaches over 90% of internet users worldwide. With the flexibility to target display ads by location, language and specific demographic interests. Display ads are a great budget-friendly way for new companies or products to generate brand awareness due to their large reach across popular websites and low cost per click.
Remarketing with Google Ads is a powerful way to reach your customers when they're browsing the internet. Remarketing allows you to show ads on Google Search, YouTube and Gmail related to products or services that have been viewed or purchased in the past.
We use remarketing by adding a small piece of code onto your website which generates a 'tracking ID' tying with Google Analytics for when a user visits your website. We can then show specific ads to that user based on their previous online interactions with your brand.
Using remarketing with Google Ads is a great way to drive more conversions and increase sales by reminding 'warm leads' of your products or services.
Our local pay per click (PPC) experts are specialists in achieving highly profitable results for eCommerce businesses on Google Shopping. If you have a product to sell, we have the experience and know-how to make this platform bring the sales volumes you need to reach your business goals. We can harness the power of Google Shopping for all eCommerce websites – including Shopify, Squarespace, WordPress, Webflow & more.
Google Shopping results appear primarily in the Google search results pages. These ads include product imagery, description and price along with your business name and any relevant extensions. For more exposure, Google Shopping Ads can also appear across The Google Display Network, YouTube and Gmail to reach people at various stages of the buying cycle. By showing across multiple platforms, you gain an opportunity to grab the attention of potential customers while they are researching what you are selling.
We provide an all-in-one hassle-free Google Adwords management service.
We design, build, optimise, manage and measure your Google Ads pay per click campaigns. This includes keyword research, ad copywriting, audience targeting, conversion tracking, dashboards creation, custom scripts and much more.
We focus on driving effectiveness and efficiency to maximise conversions and lower your cost per click (CPC) to generate a solid return on investment.
We refine your campaigns on a daily basis and strive for an optimal quality score to keep the conversions going up and costs going down. We test new ads, keywords, landing pages and demographics targeting backed by industry-leading software to maximise your account’s performance.
We provide comprehensive weekly and monthly reports to give you a holistic view of your performance. With a direct line available to your Google Ads account manager for ongoing support and queries.
It’s a fast-changing world out there, with new tech advancements every day you need an agency that can keep up. A stagnant Google Ads account is a liability as far as we’re concerned, there’s no winning formula to set and forget in this game.
We continually optimise and improve your account daily to keep the leads flowing in whilst using our favourite office crystal ball to predict what may lay ahead (we’re kidding, we use very reliable, sophisticated software to predict future search patterns and keep your account one step ahead of the curve).
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"Declan is incredibly knowledgable in all areas of Digital Marketing Strategy, offering second to none services."
"Highly recommend Declan from Soone agency for your digital marketing efforts whatever business you are in."
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"Declan is deeply knowledgeable about marketing and assisted in setting up strategies to expand my business reach."
We hand-craft each Google Ads campaign customised to your unique business needs.
With an abundance of online advertising tools available, it can be difficult to determine which is right for your business, but in this digital age, chances are if you're thinking of a product/service you’ll ‘Google’ it beforehand. We can ensure you can reach your audience with the right content, at the right time, when they’re searching online to gain an advantage over your competitors.
More bang for your buck & fewer marketing acronyms.
Spend less time worrying about what GDN, PLAs or CPV mean (it’s ridiculous right, there’s so many) and more time growing your business with a reliable outsourced Google Ads partner. We keep our reporting simple, transparent and streamlined with a direct line always available to your local online marketing expert.
Rest assured paired with our years of hands-on experience and knowledge we use the best industry-leading software to inform our campaign set-up and ongoing optimisation. We also run it all locally in-house, no sketchy outsourcing here, we’ve worked hard to get pretty darn good at optimising accounts and like to keep it in the fam (agency fam that is!).
Google Ads (formerly known as Google Adwords) is an advertising system that allows advertisers to bid on keywords relevant to their product/service in order to appear at the top of the search engine results page for a particular term. When a user types in a search query, Google Ads enables them to click on sponsored links at the top or side of the page, these appear separate to the ‘organic listings’ and are shown with an ‘ad tag’ next to the URL.
Google Shopping is an ad service that allows retailers to promote their products on Google search results pages for product searches and saves users time by bringing together relevant eCommerce ads from different advertisers who are competing for clicks.
Google Ads deliver fast results and are a surefire way to light a fire under your lead acquisition efforts. As a Google Ads management agency, we dig deep into the analytics monitoring ad spend efficiency, keyword performance, split testing, website interactions, landing page experience, conversion rate, demographics targeting and much more.
There are several reasons why you should consider adopting a Google Ads strategy for your business:
You only pay Google when someone clicks on your advertisement and has a much cheaper cost per lead/customer than traditional media advertising. With total budget control, you can choose to spend as much or as little as you like.
As soon as the campaign is launched results start immediately, it’s a surefire way to light a fire under your lead acquisition efforts and keep your sales team busy.
Tracking results is one of the most important parts of any successful campaign. Without being able to dig deep into the analytics, you won’t know what elements are working, and where you’re getting the most bang for your buck.
Google Ads with its integration with Google Analytics offers in-depth tracking and analytics into your ad spend efficiency, search engine impression share, keyword performance, website interactions, demographics targeting, the average cost per lead and much, much more.