As a small business owner, staying up to date on the latest marketing trends and strategies is crucial for the success of your business.
The world of marketing is constantly evolving, and it can be difficult to keep up with all of the changes and new developments. This is where marketing podcasts come in - they provide an easy and convenient way to stay informed and learn new techniques that can help you grow your business.
Listening to marketing podcasts can provide a wealth of benefits for small business owners. For one, they can help you stay up to date on the latest marketing trends and strategies. This can give you a competitive edge and help you make better decisions for your business.
Additionally, marketing podcasts can provide inspiration for new ideas and campaigns. They can also help you learn new skills and techniques that you can apply to your own business.
Furthermore, marketing podcasts are a great way to learn from experts in the field and gain valuable insights into the industry.
"Marketing School" is a daily podcast that provides quick and actionable marketing tips for small business owners. Hosted by digital marketing experts Neil Patel and Eric Siu, each episode is under ten minutes, making it easy to fit into a busy schedule. The focus of the podcast is on providing practical, immediately applicable advice that can help small business owners grow their businesses.
Some examples of episodes that may be particularly useful for small business owners include "How to Come Up with Unlimited Content Ideas" and "How To Plan Your Marketing For The New Year." These episodes offer specific, actionable tips that can help small business owners make the most of their marketing efforts.
"My First Million" is a podcast hosted by Sam Parr, Shaan Puri, and The Hustle, which focuses on the stories of entrepreneurs who have built successful businesses and reached the million-dollar revenue mark. The podcast features interviews with entrepreneurs and business leaders who share their experiences and insights on how they achieved success. The podcast covers a wide range of topics, including marketing, sales, and leadership, and its focus is on providing actionable tips and strategies that small business owners can use to grow their own companies.
A personal favourite of ours is the recent episode with Fyre Festival's Billy McFarland with a discussion about the failures of Fyre Festival, lessons learned, and his latest business venture, PYRT.
"How I Built This" is a podcast produced by NPR (National Public Radio) that focuses on the stories behind some of the world's best-known companies. Host Guy Raz interviews entrepreneurs, innovators, and idealists, to find out how they turned their ideas into successful businesses. The podcast covers a wide range of industries, from tech to retail, and its focus is on the human side of the business and how people built their companies from scratch.
Some examples of episodes that small business owners might find inspiring include "Ben & Jerry's" and "Patagonia". These episodes tell the story of how Ben Cohen and Jerry Greenfield turned their love of ice cream into a successful business, and how Patagonia founder Yvon Chouinard turned his passion for rock climbing into a sustainable and socially responsible company. These episodes provide valuable insights into how these entrepreneurs turned their passion into a profitable business and how they faced challenges along the way.
"Call to Action" is a podcast that focuses on conversion rate optimization (CRO) for small business owners. Hosted by the team at Unbounce, a landing page optimization platform, the podcast features interviews with industry experts and case studies of businesses that have successfully implemented CRO strategies.
Some great episodes we’ve found useful include "How To Use Analytics To Spur Creativity" and "Is Everything The Tech World Says About Marketing Wrong?" These episodes provide valuable insights into how to use CRO to improve the performance of your marketing campaigns and increase conversions.
"Small Business Big Marketing" is a podcast that provides creative and outside-the-box marketing strategies for small business owners. Host Tim Reid has over 20 years of marketing experience and shares his insights and experiences in an easy-to-understand way. The podcast is designed to inspire small business owners to think differently about their marketing efforts.
Some examples of episodes that small business owners might find useful include "6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry)" and "How to create a culture of care in your business with a 4th generation business owner."
Finding and subscribing to podcasts is easy. You can listen to podcasts on a variety of platforms such as Apple Podcasts, Spotify, and Google Podcasts.
You can also search for podcasts using keywords or by browsing through different categories. Once you find a podcast you like, you can subscribe to it to receive new episodes automatically.
To make the most of listening to marketing podcasts, it's important to take notes and implement the actionable items discussed in the episodes. This will help you stay organized and make it easier to refer back to specific episodes in the future.
Additionally, it's a good idea to set aside dedicated time each week to listen to podcasts, so you can stay consistent and make the most of your listening time.
Another tip is to consider creating a small group with other small business owners and discussing the podcast content, this way you can share insights and strategies and even come up with new ideas together.
It is important to remember that staying up to date on marketing trends is crucial for the success of a small business. By listening to marketing podcasts, small business owners can gain a competitive edge and improve their marketing efforts.