Finding Gold: Advanced Keyword Research Techniques for Google Ads

April 27, 2024

To win with Google Ads, you need top-notch keyword research. Gone are the days when simple methods worked. Now, to really make a splash and attract more visitors, adopting advanced keyword research is a must.

This piece will share six advanced keyword research tips. They'll help you find hidden keyword treasures. Using these tips, you can spot in-demand keywords with low competition. This gives you a huge advantage.

Ready to find those keyword gems with advanced tactics for Google Ads? Let's get started.

Key Takeaways:

  • Effective keyword research is crucial for success in Google Ads.
  • Traditional techniques are no longer enough to stand out from the competition.
  • Embrace advanced strategies to uncover untapped keyword opportunities.
  • Discover high-demand keywords with minimal competition.
  • Unlock the full potential of your Google Ads campaigns.

Find relevant but uncommon keywords from partial competitors and SERPs

Don't just focus on your direct rivals for keyword research. Looking at partial competitors can reveal hidden keyword treasures. These businesses solve the same problems but aren't always seen as direct competitors.

Study the content on partial competitors' websites to find unusual keywords. Check the pages that attract organic traffic. This can lead to keywords that are helping them succeed.

Look closely at their top keywords and how they optimize them. This will show you successful tactics in your sector. It helps refine your keyword strategy and spot areas to improve.

Examining their backlink strategies is crucial too. Backlinks play a key role in search engine ranks. Understanding where they get their backlinks could uncover new opportunities for your site.

For deeper insights, try using tools like the SEO Competitor Checker. This tool provides a list of a site's keywords and benchmarks you against your industry rivals.

Exploring your partial competitors’ strategies can lead to valuable keyword discoveries. Use their tactics to boost your website's organic growth. Don't underestimate the power of these lesser-known competitors.

Use GA4 to find keywords based on site searches

Google Analytics 4 (GA4) is an amazing tool. It helps you see what users are searching for on your site. This lets you find what's missing in your content and create or improve pages. It's great for finding keywords that could make your Google Ads better.

To use GA4 for finding keywords, go to the "Engagement" section. Choose a long timeframe to see more search queries. Then, export these queries. They can be your starting point for more research. The SE Ranking's Keyword Search Tool is good for this. It shows you related keywords, how often they're searched, how hard they are to rank for, and what people mean when they search them.

Utilize Google Search Console to find uncovered search queries

google search bar

Google Search Console's Performance Report is a top tool for finding hidden keywords. It shows what your site already ranks for. This lets you see keywords that get impressions and clicks.

Looking at this data helps find keywords not matching your current content. This means you can make new pages for these topics. For instance, if your site has a review page and you see searches for comparisons, that's a chance to make a new comparison page. This way, you draw in folks looking for that info.

Google Search Console lets you download this info for a closer look. Use tools like SERP Checker to understand search intent and competition. This helps ensure your new content meets what users seek and competes well in search rankings.


Advanced keyword research is key for Google Ads success. Strategies like looking at similar competitors, using GA4, and checking forums help find good keywords. These methods help find keywords that aren't too common yet still attract lots of visitors.

By staying on top of the game with new research methods, marketers can discover keywords that others haven't used. This strategy ensures businesses reach the right people and get more sales. In the end, this approach boosts the return on investment from Google Ads. Partnering with Soone Agency means gaining access to expertise in Advanced Keyword Research Techniques for Google Ads, empowering businesses to stay ahead of the curve and maximize their advertising potential.


What is advanced keyword research?

Advanced keyword research digs deeper than basic strategies. It finds hidden keyword chances to increase website visits and boost Google Ads rankings. It checks out competitors, looks at website searches, uses Google Analytics 4 and Google Search Console, and searches forums for new keyword ideas.

How can I find relevant but uncommon keywords from partial competitors and SERPs?

To spot unique, relevant keywords from partial competitors and SERPs, you need to check their websites. Look at their main keywords and how they get backlinks. Also, use tools like SEO Competitor Checker. This finds keywords that your main rivals might not see, giving you an edge.

How can I use Google Analytics 4 (GA4) to find keywords based on site searches?

With GA4, go to "Engagement", and select a long time period to capture many queries. Then, export the data on search terms. Put these terms into a keyword tool like SE Ranking's Keyword Search Tool. This gives you a list of related keywords, showing how often they're searched, how hard they are to rank for, and what people mean when they search for them.

How can I utilize Google Search Console to find uncovered search queries?

Use the Performance Report in Google Search Console to see what keywords your site is ranking for. Look at this info to find search terms that get views and clicks but don't fit your current pages. This shows there's a chance to make new pages for these keywords. This can help you show up more in searches.

Why is advanced keyword research important for Google Ads?

Advanced keyword research is key for doing well in Google Ads. It helps marketers find important keywords that aren't used much yet. By always adding to their list of optimized keywords, marketers can grow organically over time. This helps them get the most out of their Google Ads.