Are you seeking the best keyword research tools to help optimize your SEO strategy? Look no further. In this blog post, I'll be breaking down the top 7 keyword research tools that will give your ranking a much-needed boost.
From free solutions like Google Trends to paid options like Ahrefs and SEMRush – there's something here for everyone. Whether you're just starting or a seasoned digital marketer, these keyword research tools can elevate your online success.
So let's dive into the details!
Did you know many free keyword research tools exist and can help you stay on top of the competition? Let's check out some of them:
Google Keyword Planner is a powerful and widely used keyword research tool in Google Ads. It provides valuable insights into keyword suggestions, search volume data, and competition analysis, making it an essential tool for any SEO strategy.
Pro tip - You can also use Google Search Console with the keyword planner for better results.
Ubersuggest is a popular keyword tool developed by Neil Patel, a renowned digital marketer. It offers comprehensive keyword insights and competitive analysis to help us identify profitable keywords and outrank our competitors. In my opinion, this is the best free keyword research.
AnswerThePublic is a unique and free keyword research tool that focuses on generating keyword ideas based on the questions users ask on the internet. It provides valuable insights into user intent and helps us create content that answers their queries effectively. It also has a paid plan but the free version has enough searches to get you confidently up and running.
If you have the budget, you can leverage the power of paid keyword research tools. Here are some of the most popular ones:
SEMrush is a renowned name in the world of SEO tools, known for its comprehensive suite of features that cater to all aspects of SEO. It offers various functionalities, including keyword research, competitor analysis, backlink analysis, site auditing, and more.
SEMrush offers three pricing plans: Pro, Guru, and Business.
Ahrefs is another popular keyword research tool used by SEO professionals. It is known for its extensive backlink database and provides many features to help you with keyword research, competitor analysis, and more.
Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Agency.
Moz Pro is a comprehensive SEO software suite that offers a wide range of tools to help businesses improve their search engine rankings. It provides in-depth insights and data-driven recommendations to optimize your website for better performance in organic search results. With its user-friendly interface and robust features, Moz Pro is popular among SEO professionals and digital marketers.
Moz Pro offers three pricing plans to cater to different business needs:
Long Tail Pro is a powerful keyword research tool specializing in finding long-tail keywords, which are longer and more specific keyword phrases with lower search volume but higher conversion potential. Long Tail Pro is known for its simplicity and ease of use, making it a popular choice among bloggers, content creators, and small businesses.
Long Tail Pro offers three pricing plans to cater to different business needs:
Are you wondering whether you should use a free or paid keyword research tool? It all depends on your needs, budget, and level of expertise. Free keyword research tools are great for beginners and have the added benefit of being cost-effective.
However, if you need more in-depth insights and data-driven recommendations to optimize your website, paid keyword research tools are the way to go. They provide more comprehensive features like competitor analysis, backlink analysis, site auditing, and more.
If you search for a keyword like “keyword research tools” on SEMrush, you can get in-depth data about related keywords, organic search volume, competition level, and more. This is something that free keyword research tools don’t offer.
When selecting a keyword research tool, there are several factors you should consider:
You've chosen the tool, now what? Here are a few tips to get the most out of your keyword research tool:
Ultimately, the best choice all boils down to your budget and needs. Each keyword research tool I covered today has its own pros and cons and a slightly different approach to SEO.
Depending on the size and scope of your projects, some of the free solutions might even be enough for you to reach your desired ranking and SEO campaign management goals.
Either way, arm yourself with these top 7 keyword research tools – it could make a huge difference in 2023 and beyond.
Feel free to reach get in touch with our SEO experts today if you need assistance getting your SEO tech stack up and running.
Rank your keyword on the top of search engines!